GLAND, Switzerland (1 September 2016) – From the pristine waters of Palau to the dense jungles of Cambodia, WWF is partnering with Love Nature, creators of the world's largest video library of 4K (Ultra-HD) nature documentaries and series, to bring previously untold stories of wildlife to audiences worldwide.As part of a three-year partnership, WWF International will share exclusive, original scenes from Love Nature's collection of natural history content to promote awareness on wildlife conservation via its global Twitter, Facebook and Instagram platforms. With the hashtag #WWFLovesNature, supporters will be invited to discover iconic creatures and landscapes around the world and join efforts to protect the planet's biodiversity.
"We are excited about WWF's partnership with Love Nature," said Sudhanshu Sarronwala, Executive Director, Communications and Marketing, WWF International. "Love Nature's original natural history content will go a long way in showing our supporters the reasons why the conservation of nature and protection of wildlife habitats are critical to us all."
By connecting people to the frontlines of conservation miles away from their homes and screens, WWF and Love Nature aim to spark curiosity and action on critical conservation issues that face the planet today. From threats such as habitat loss, wildlife crime and climate change to innovative solutions being devised by communities and organizations, each piece of content will offer viewers unique insights into life in the wild and how they can be a part of preserving it.
Under the partnership, Love Nature will also donate proceeds from its global streaming video service toward training programmes for rangers in the Serepok and Phnom Prich wildlife sanctuaries in Cambodia. As individuals subscribe to the streaming service, Love Nature will donate a portion of their membership fee to fund extensive training in patrolling and navigation tactics, crime scene investigation, law and wildlife monitoring and enforcement mechanisms for 60 rangers.
"WWF International and Love Nature have a shared interest in connecting people with the beauty and wonder of nature, while also shining a light on environmental issues that impact our changing world," said Jo Parkinson, Managing Director, Love Nature International. "With WWF's expansive reach and Love Nature's ability to give audiences an up-close and personal look at habitats globally, this partnership will give us a meaningful opportunity to advocate for conservation change and grow our community of passionate nature lovers everywhere."
Love Nature's streaming video service is available in 32 countries worldwide via Apple TV, Amazon Fire TV, Sony Android TV, Philips Smart TV, Nexus Player, Roku streaming players and on Xbox 360 and Xbox One. The partnership launches 1 September 2016 and will run
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