The B Team have announced that Yolanda Kakabadse, President of WWF International will join co-founders Richard Branson, Jochen Zeitz, and 21 other global leaders from business and civil society in their collective effort to redefine the role of business as a force for social, environmental and economic benefit.The announcement comes as the The B Team begins to place a greater emphasis on the conservation of precious land, water and oceanic natural resources, to complement its previous focus on reducing greenhouse gas emissions to limit the effects of global climate change.
"We're thrilled to welcome highly respected international conservationist Yolanda Kakabadse to The B Team," said Keith Tuffley, The B Team's CEO and Managing Partner. "We're particularly eager to engage her deep experience as a diplomat and campaigner, which will strengthen our efforts to build alliances among different sectors of society required to transform markets, protect the environment and fight climate change."
"I'm delighted to be joining a group of leaders who are leading the way on what a more sustainable business model looks like – and inspiring others to join them on the journey." Kakabadse said "The B Team is helping to raise awareness, and to drive urgent private sector investment and action to protect our planet's precious natural resources to benefit people and nature".
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The B Team is a not-for-profit initiative formed by a global group of business leaders to catalyse a better way of doing business, for the wellbeing of people and the planet
The team includes:
Oliver Bäte, Sir Richard Branson, Marc Benioff, Sharan Burrow, Kathy Calvin, Bob Collymore, David Crane, Arianna Huffington, Dr. Gro Harlem Brundtlandt, Dr. Mo Ibrahim, Guilherme Leal, Andrew Liveris, Strive Masiyiwa, Blake Mycoskie, Dr. Ngozi Okonjo-Iweala, Arif Naqvi, François-Henri Pinault, Paul Polman, Mary Robinson, Ratan Tata, Zhang Yue, Professor Muhammad Yunus, Jochen Zeitz.
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