"Lululemons convey status. Like spending a fortune on nutrition, facials, and skin cream so that you..."

“Lululemons convey status. Like spending a fortune on nutrition, facials, and skin cream so that you can boast that you “only wear lip gloss,” wearing these pants is a form of inconspicuous consumption — particularly when you pair them, as so many women do, with an expensive handbag. In their conspicuous inconspicuousness, as well as their homogeneity, Lululemons recall the “normcore” trend of several years ago. They share the pretense of democratic-ness but leave out the irony. Athleisure humble-brags”

- Pajama Rich (via nathanjurgenson)

from Stowe Boyd http://www.stoweboyd.com/post/149390294072