89.9% of Spotify’s revenues come from just 31.4% of its users, according to more financial data now surfacing. The 2015 filing, registered with EU regulators last week, showed that paying subscribers generated a hefty $1.96 billion in revenues. By stark comparison, free, ad-supported users generated a relatively paltry $222 million.
That imbalance is the main reason for monstrous and continued losses at Spotify. Indeed, ‘freemium’ remains a speculative and extremely expensive path for Spotify, a company that just raised more than $1 billion in loans to keep its high-overhead operation churning. In 2015, losses topped $188.7 million, with cumulatively losses now approaching $700 million.
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90% of Spotify’s Revenue Comes from 30% Of Its Users
#FridayFunFact: well, maybe not THAT funny for Spotify, but these are fun numbers and patterns (and a funny business model).
(via analyticisms)
from Stowe Boyd http://www.stoweboyd.com/post/145366970072
