via email from Gerald Baker’s 10-Point:
As men share in more housework, laundry is actually one of the chores they mind least, according to marketers. Detergent and washing machine makers are researching male behavior more, adjusting scents and products and reaching out more to male customers directly. The findings show that men typically do laundry their own way. They are much more likely than women to always use the “normal” cycle on their washers, and more likely to use the same cycle every time on their dryer, Whirlpool says. Women, on the other hand, tend to prefer intricate sorting, careful selection of specialized settings and precise folding routines, a process Whirlpool calls “art.”
from Stowe Boyd http://stoweboyd.com/post/139049180507
