Saturday, January 23, 2016

"The future is fractal."

“The future is fractal.”

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Diana Kimball, Save for Later

This line is buried in a post about – of all things – bookmarking apps, and from which Kimball manages to go stratospheric (and intimating the breadth and depth of her thinking), Here’s the enclosing fragment: 

To bookmark is a tentative act, verging on fatalistic; there are no guarantees. And that’s why, compared to the other signals that comprise the Database of Intentions — The Query, The Social Graph, The Status Update, The Check-In, and The Purchase — The Bookmark can be frustrating. The Social Graph and The Purchase map the past; The Query, The Status Update, and The Check-In map the present. They’re accurate. They’re reliable. They’re sensible. They’re also limited. Past is almost always prelude, but it doesn’t capture the ways in which we’re willing to change. 

By contrast, the future is fractal. And in their capacity to structure abundance, bookmarks are, too. The wish economy matters because it catalogs all of the possibilities we’re open to. In aggregate, the incorporation of bookmarks into the Database of Intentions gives companies new tools for persuasion. But at a personal level, the tender utility of bookmarking remains.



from Stowe Boyd http://stoweboyd.com/post/137884618952

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