
The WWF-Greater Mekong Sustainable Finance for Conservation case study series brings to light high quality examples of different models that have been applied within the Mekong countries of natural capital valuation and mainstreaming, payments for ecosystem services and benefit sharing mechanisms. Targeting both policymakers within the region as well as private sector actors, these case studies intend to serve as short influential knowledge products to encourage improved land use planning as well as the uptake of more responsible business practices. The briefs will also be of interest to wider audiences including civil society organizations and other development partners to better inform them of the sustainable financing mechanisms within the Greater Mekong as well as the importance of recognizing and capturing the value of natural capital in land use planning decisions.
Testing Sustainable Financing for Conservation in the Greater Mekong.

WWF's Carbon and Biodiversity (CarBi) project is tackling the drivers
of forest loss in the Central Annamite Mountains located within both Laos and Vietnam, one of the world's biodiversity hot spots. This case study outlines the efforts
of the CarBi project of developing sustainable financing mechanisms, specifically Payments for Forest Environmental Services (PFES) schemes, to support conservation interventions beyond the project lifetime. It concludes with a number of recommendations for the establishment of similar financing mechanisms throughout developing nations.
Green Economy Modeling of a Transport Corridor in the Greater Mekong Sub-region.

This case study reflects on a WWF Green Economy Modelling report conducted in 2013 'Green Economy Modelling of Ecosystem Services in the Dawna Tenasserim Landscape (DTL) along the 'Road to Dawei', which looked specifically at the sustainable transport infrastructure options within this landscape which straddles both Thailand and Myanmar. The case study provides a summary of the analysis and results from the report, including the projections generated up to 2035 that analyze the short, medium and longer-term consequences of road construction and from these, how a green economy approach over a business as usual approach is not only the most sustainable choice, but also the more economical choice in the long term, that helps healthy economies and societies to grow.
Talking Business: The Importance of Natural Capital Valuation and Applying a Landscape Approach for Businesses Investing Along the Road to Dawei.

This brief outlines the benefits and opportunities for businesses to adopt an approach towards transport corridor investment projects that not only incorporates natural capital values into their business planning but also encourages the application of a landscape approach towards assessing and managing risk. Benefits include regulatory, supply chain and brand risk mitigation; cutting costs; and protecting and strengthening business reputation by creating a more responsible image. Opportunities exist for business to achieve more sustainable triple bottom - so social, environmental and financial - lines, including reduced costs, by incorporating natural capital values and landscape risk into business decision- making processes.
Valuing Nature for the Sustainable and Equitable Growth of the Lower Mekong.

This case study builds off the 2013 WWF report 'Economic
Analysis of Ecosystem Services in
the Lower Mekong Region' which draws on the best available
published data and techniques to
quantify the economic value of
ecosystems in Cambodia, Laos, Thailand and Vietnam and
the costs and benefits of managing
them sustainably. The modelling
from this study found that there is a potential to
add almost US$10.5 billion to the
region's economy by pursing a
Green Economy (GE) over a Business as Usual (BAU) growth model. This case study provides a summary of the research produced by the WWF 2013 report and what it means for policy-makers in the Lower Mekong region in terms of concrete actions and recommendations.
Talking Business: The importance of valuing natural capital for businesses in the Lower Mekong.

Building off the 2013 WWF report 'Economic
Analysis of Ecosystem Services in
the Lower Mekong Region', this case study highlights the benefits and opportunities of valuing and mainstreaming natural capital into business operations, and the potential for enhancing the financial bottom line for those businesses investing or operating in the Lower Mekong countries.
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