“Earlier this year, we started advising the publications using our platform against launching mobile apps, unless they had a very specific strategy around finding an audience through them. Given how we’d begun to feel about our own apps, we weren’t comfortable taking people’s money for apps we didn’t think could succeed. Then this summer, we started the process of unwinding our own—a process we completed today by pulling our iOS app from the store.”
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Evan Ratliff & Jefferson Rabb, Goodbye, Native Mobile Apps
Atavist is ditching native apps, and doubling down on the browser.
from Stowe Boyd http://stoweboyd.com/post/129982829002