"Advertisers and agencies have to raise their game. Not only will bad advertising be ignored, it may..."

“Advertisers and agencies have to raise their game. Not only will bad advertising be ignored, it may never be seen.”

- Ben Winkler, the chief digital officer at the agency OMD, cited by Sydney Ember in With Technology, Avoiding Both Ads and the Blockers

from Stowe Boyd http://stoweboyd.com/post/128250998977