The Apple Watch is flopping because it’s very well executed, but not very well designed. In terms of utility, it’s hard to use, and not solving meaningful problems. In terms of fashion, it’s a piece of technology that inherently falls short of timelessness, and yet doesn’t keep up with fast fashion, either.
So, Jony Ive got to design a brand new thingie, and it’s a flop-in-the-making. Will he be leaving Apple, next, and go off to design furniture or housewares? Will he stay long enough to design the Apple Car?
from Stowe Boyd http://stoweboyd.com/post/123725978797
