IAB Europe published Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs and initiates Forum for Measurement Organisations. The published document aims to outline goals and recommended actions for online audience measurement...
The post IAB Europe publishes Measurement Blueprint & initiates Measurement Organisations Forum appeared first on AdHugger.
Read Full Story from AdHugger http://www.adhugger.net/2015/04/23/iab-europe-publishes-measurement-blueprint-initiates-measurement-organisations-forum/
This article by Cristina Blanaru originally appeared on adhugger.net on April 23, 2015 at 02:55PM
