The Raw Story: Nike’s ‘Just do it’ slogan inspired by last words of killer facing firing squad

Nike’s advertising slogan, “Just do it” – hailed as “arguably the best tagline of the 20th century” – was inspired by the last words of a killer facing execution. Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, described during a conference last month in South Africa how he came up...

Read Full Story from Socialism OnLine! aggregator http://feedproxy.google.com/~r/TheRawStory/~3/w8JlDtjzRyM/

This article by originally appeared on socialismonline.net on March 19, 2015 at 01:34PM