It’s like Sephora, but with *~insane~* discounts.
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They carry drugstore brands, natural brands, and a growing number of premium brands, so you can find basically everything you've ever wanted.
You can also get inexpensive dupes for the high-end makeup at other beauty retailers.
Just about every e.l.f. product costs less than $10, and Target carries the entire line. It's really easy to find cheap dupes for makeup that could cost you more than four times the amount of money elsewhere.
Here's the full range of e.l.f. products at Target.
Augusta Falletta for BuzzFeed / Via target.com
But it's not all drugstore stuff. Target has a new selection of premium skin care, including organic and dermatologist-backed products.
From La Roche-Posay's dermatology-centric products to the organic brand S.W. Basics, Target has a section of prestige beauty products that are more than just the average drugstore quality.
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