And made a movie about it. As you do.
Australian actor Damon Gameau is the director - and lead star - of new documentary That Sugar Film, which seeks to answer some seriously big questions about sugar and the way it's consumed worldwide
As in, why exactly the world's consumption of sugar is so damn messed up.
Madman
After three years of healthy living, Damon began to re-question society's addiction to sugar when he found out he was going to become a dad soon.
With groups for and against sugar, Damon started researching the subject of sugar, eventually deciding the best way to come to a conclusion on the topic was to do an experiment - on himself.
Madman
The camera follows Damon as he switches his usual no-sugar diet to one containing 40 teaspoons of sugar per day - the alleged average consumption.
That's a whole lotta sugar.
Madman
During the experiment, Damon isn't allowed any "junk food", so no ice cream, soft drinks, chocolate or lollies.
Instead, he looks to find his 40 teaspoons of sugar per day in foods that are perceived as healthy, like low-fat yoghurt, fruit juice and cereal. Sadly, it's much easier than anyone would have guessed it would be.
H/t to all the hidden refined sugars out there.
Madman
via FOLLOW