Trex had the benefits of a monopoly, along with the arrogance that almost killed it. Ron Kaplan saved the synthetic-decking pioneer by treating it like a startup.
from Forbes.com: Most popular stories http://www.forbes.com/sites/briansolomon/2015/02/11/garbage-into-gold-inside-trexs-stunning-turnaround/
from Forbes.com: Most popular stories http://www.forbes.com/sites/briansolomon/2015/02/11/garbage-into-gold-inside-trexs-stunning-turnaround/
