A recent survey of big-box retailers found that buying on-line, and picking up in-store saves just 96 seconds over an in-store purchase. But Apple has been working for years to eliminate steps and streamline its BOPIS process to provide an improved customer experience, regardless of the time saved.
from Forbes - Business http://www.forbes.com/sites/garydallen/2015/02/19/buying-on-line-picking-up-in-store-saves-little-time/
from Forbes - Business http://www.forbes.com/sites/garydallen/2015/02/19/buying-on-line-picking-up-in-store-saves-little-time/
