To address the many articles questioning the value of CMOs, the first-ever CMO Impact Study was conducted in collaboration with CMO.com, leading academics, and experienced CMOs. Steven Cook and David Cooperstein, two experienced CMOs, detail what the results of the study mean for CMOs.
from Forbes - Business http://www.forbes.com/sites/kimberlywhitler/2015/01/19/the-death-of-the-cmo-and-the-birth-of-the-chief-business-officer/
from Forbes - Business http://www.forbes.com/sites/kimberlywhitler/2015/01/19/the-death-of-the-cmo-and-the-birth-of-the-chief-business-officer/
