I’ve been researching the meeting apps (meetings apps?) niche for some time, but haven’t written much about it. Cisco’s acquisition of Worklife, announced today, demonstrates that work technology vendors (commonly called ‘collaboration’ or ‘productivity’ vendors) are becoming aware of the pivotal role of meetings in the discussion about new ways of working.
As companies seek to minimize the wasted time of many meetings it’s obvious that meeting hygiene is central. Meetings are like management itself: a necessary evil that should be minimized to the greatest extent possible. So apps that help streamline and tighten up meetings can be inordinately helpful, more than you’d think at face value. They exert a cultural influence by subtly shaping behavior, and people’s thinking follows.A work technology vendor like Cisco, offering an enterprise communications platform, is the obvious place for Worklife to end up, since a meeting app can seem too much like a set of features rather than a full-blown work application.
Originally posted on themessengers.io
from Stowe Boyd http://www.stoweboyd.com/post/151941022987
